I'm really too lazy to call the dealer if I need to make an appointment for service, find out something, etc. I like everything with the prefix "online"
I often need a history of the manipulations that were carried out on my car to remember when I changed the turbo, how much to add and what kind of oil.
And also, as a loving husband, I must solve all the issues regarding the car for my wife. But I dream of a time when she can just come to the service, not ask unnecessary questions and leave. That is, so that the specialists know everything for her in advance.
So, slowly but surely, I am approaching the topic of mobile applications for car dealers. In fact, in Russia and the CIS, this is still an unplowed field. Well, that is, there are some types of services using a smartphone, but they are “semi-”. And I want it to be convenient at the level of top banking. And the question arises by itself: “Why are the dealers hesitating? What are they waiting for?” Do they really think that there will always be a lot of customers? The pandemic has already shown that it will be. Therefore, let's figure out together how to pump up the auto business with the help of IT.
1. Why does a car dealer need a mobile app?
Depending on the warranty period of the car, the mobile app development service client's relationship with the official car dealer lasts from 3 to 5 years. It is logical that the dealership is faced with the task of retaining the client when switching from warranty to post-warranty service. Perhaps, of course, not all managers know about it. But still. Of course, the price of service will be important for the car owner first of all. But it is often higher at official dealers. Therefore, personalized attitude, convenience and transparency of service, discounts, etc. are used in the battle. Anything that will save them from switching to the "unofficial side".
And here is where the mobile application comes in handy. Firstly, it is a convenient tool for marketers. It is a treasure trove of information about the client (car model, purchase history, number of drivers). Accordingly, the dealer can use push notifications to notify about special promotions and discounts. What's the trick? It's simply a highly personalized offer that is harder to refuse than the tiresome "Black Friday". Secondly, in this way we both remind about the dealer and make additional sales during the client's life cycle.
2. An app as a way to survive a pandemic
Dealerships have begun to close all over Russia. In the first half of 2020, their number fell by 218, which is almost 3 times more than in the entire previous year.
Not everyone was happy with this, and 90% of dealers changed the final part of the transaction. Before the pandemic, the traditional car sales cycle looked like this: came to the dealership - took a test drive - bought. During the pandemic, it began to happen like this: watched the manager's online presentation and bought the car without a test drive, possibly also online. In April, AvtoVAZ, Chery, Nissan, Hyundai Motor CIS, Kia Motors Russia & CIS were the first to try this. Others began to develop from scratch or develop existing mobile applications.
Nissan, by the way, entered the pandemic already prepared - in January 2019, they launched the online service "Cars in stock". With its help, you can select a car and find out about its availability at the desired dealership.
_________________
mobile app development service
